Cookie Policy

Last updated: 2026

This Cookie Policy explains how New Cakes uses cookies and similar technologies on our website.

By using our website, you can choose whether to accept or reject non-essential cookies through our cookie banner or your browser settings. Some cookies are necessary for the website to work properly and cannot be switched off.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website.

Cookies help websites remember information about your visit, such as the pages you viewed, the items in your basket, your preferences, and whether you have previously visited the website.

Cookies are not computer programs and cannot contain viruses. They are made up of text and numbers.

2. Types of Cookies We Use

Our website may use the following types of cookies:

Strictly Necessary Cookies

These cookies are required for the website to work properly.

They may be used for:

• adding items to your basket;
• remembering your basket contents;
• processing checkout;
• keeping the website secure;
• preventing fraud;
• remembering your cookie preferences;
• enabling basic website functions.

These cookies cannot usually be switched off because the website would not work properly without them.

Performance and Analytics Cookies

These cookies help us understand how visitors use our website.

They may tell us:

• which pages are visited most often;
• how customers move around the website;
• whether visitors are new or returning;
• whether website errors occur;
• how our marketing and website improvements are performing.

We may use analytics tools such as Google Analytics or similar services.

Analytics cookies help us improve the website, products, customer experience and marketing. Where required, we will only use these cookies with your consent.

Functionality Cookies

These cookies help improve your experience on the website.

They may be used to:

• remember preferences;
• support live chat or customer service tools;
• remember previous choices;
• improve how the website looks or works for you.

Marketing and Advertising Cookies

These cookies may be used to show relevant adverts, measure advertising performance, or understand how visitors interact with our marketing.

They may be set by us or by third-party services such as advertising platforms, social media platforms, email marketing tools or other marketing partners.

These cookies may be used to build a profile of your interests and show you relevant adverts on other websites.

We will only use marketing and advertising cookies where required with your consent.

3. First-Party and Third-Party Cookies

Cookies may be either first-party cookies or third-party cookies.

First-party cookies are set by our website.

Third-party cookies are set by other services we use on our website, such as analytics, advertising, payment, live chat, review, social media or ecommerce tools.

Third-party providers may process information in accordance with their own privacy and cookie policies.

4. Session Cookies and Persistent Cookies

We may use both session cookies and persistent cookies.

Session cookies last only for the duration of your visit and are deleted when you close your browser.

Persistent cookies remain on your device for a set period of time or until you delete them. They help the website remember information when you return.

5. Why We Use Cookies

We use cookies and similar technologies to:

• operate our online shop;
• allow customers to add products to their basket;
• process orders and checkout;
• keep the website secure;
• prevent fraud;
• remember cookie preferences;
• understand how visitors use the website;
• improve website performance;
• provide customer support tools;
• measure marketing performance;
• personalise content or advertising where applicable.

6. Cookies Used by Our Website

The exact cookies used may change over time depending on the ecommerce platform, apps and services used on our website.

These may include cookies connected to:

• our ecommerce platform;
• shopping basket and checkout functions;
• payment processing;
• analytics tools;
• advertising platforms;
• social media platforms;
• live chat or customer service tools;
• email marketing tools;
• review platforms;
• security and fraud prevention tools.

Strictly necessary cookies are used to provide the website and online shop service requested by the customer.

Non-essential cookies, such as analytics, marketing or advertising cookies, may require your consent before they are used.

7. Managing Cookie Preferences

When you visit our website, you may be shown a cookie banner allowing you to accept or reject non-essential cookies.

You can also control cookies through your web browser settings.

Most browsers allow you to:

• view cookies stored on your device;
• delete cookies;
• block cookies;
• block third-party cookies;
• clear cookies when you close your browser.

Please note that if you block or delete cookies, some parts of our website may not work properly. For example, you may not be able to add items to your basket, complete checkout, or use some website features.

8. Google Analytics and Similar Tools

We may use Google Analytics or similar tools to understand how visitors use our website.

These tools help us measure website traffic, identify popular pages, understand customer journeys and improve the website.

Google may process information about your use of the website, including your device, browser, approximate location and browsing behaviour.

You can find more information about how Google uses data in Google’s own privacy and cookie information.

9. Advertising and Social Media Cookies

We may use advertising and social media tools, such as Google, Meta/Facebook, Instagram, Pinterest, TikTok or similar platforms.

These tools may use cookies, pixels or similar technologies to:

• measure advert performance;
• understand whether adverts lead to sales;
• show relevant adverts;
• limit how often adverts are shown;
• build audiences for advertising;
• understand how customers interact with our website.

These cookies are not essential for the website to work and may require your consent.

10. Similar Technologies

Cookies are not the only technology used to store or access information on a device.

Our website or third-party tools may also use similar technologies, such as:

• pixels;
• tags;
• scripts;
• local storage;
• software development kits;
• tracking links.

In this policy, references to cookies include these similar technologies where applicable.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.

The latest version will always be available on our website.

12. Contact Us

If you have any questions about this Cookie Policy or how New Cakes uses cookies, please contact us:

Email: admin@newcakes.co.uk

Website: www.newcakes.co.uk